Entries Tagged 'metrix' ↓

What’s wrong with this picture?

At the turn of the century, my vision of corporate learning put the learner at the center of resources that included the web, online learning activities, communities of practice, an intranet, and instructor-led training. My thinking has changed. Can you guess several ways I would re-draw the picture today?

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The Story of Stuff

The Story of Stuff is a twenty-minute animated movie about the sources of pollution and what to do about them.

This won’t have the impact of An Inconvenient Truth, Greenpeace, or Silent Spring. On the other hand, those eat up a couple of hours to a couple of years of your time.

Most people will never invest the time to listen to Al Gore or Rachel Carson.

The message per minute of The Story of Stuff is tough to beat.

Out of sight, out of mind

ouija.jpgNothing is as simple as it first appears.

More than 80% of the value of S&P 500 companies is intangible, yet people in business resist the concept that invisible things are real. Balance sheets and ROI calculations that assign intangible assets a value of zero might as well evaluate operations with a Ouija board.

Today’s Wall Street Journal contains an article titled When Work’s Invisible, So Are Its Satisfactions by Jared Sandberg.

In the past, people could see the fruits of their labor immediately: a chair made or a ball bearing produced. But it can be hard to find gratification from work that is largely invisible, or from delivering goods that are often metaphorical. You can’t even leave your mark on a document in increasingly paperless offices. It can be even harder trying to measure it all. That may explain why to-do listers write down tasks they’ve already completed just to be able to cross them off.

Down the street from here at Haas School of Business, Homa Bahrani says, “Information-age employees measure their accomplishment in net worth, company reputation, networks of relationships, and the products and services they’re associated with — elements that are more perceived and subjective than that field of corn, which either is or isn’t plowed.”

Companies should create meaningful short-term goals. Instead, “managers create all sorts of surrogate measures that they can measure, like PowerPoint slide counts and progress charts,” says consultant Tim Horan. “The person doing the landscaping has a better sense of accomplishment.”

Problems that arise from invisible accomplishments:

  • Managers measure what’s easily measurable. Evaluation often encourages poor performance. Example: mistaking a long report for a useful one. Counting number of calls instead of the results of calls.
  • Unlike producing physical objects, intangibles rarely provide a sense of completion. Work never ends. As enamored as I am with the metaphor of flow, floating down a placid stream offers all the excitement of kissing your sister.
  • Assessing cost/benefit is tough to do when accomplishments are co-created, everything is connected to everything else, and you don’t know how to count measurements of outputs lost in a mix of concurrent business.

invisibleman.jpg


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